What's wrong with this picture?
For me, it's that too many customers are waiting to use the ATM. How many times have you had to wait in a queue, wasting your time? Why haven't banks streamlined this process already?
I propose an alternate ATM customer interaction model. I'm not trying to deliver a fully-functional solution. I am however, horizon gazing, and want to get some creative thought juice around disrupting the current way we interact with our bank ATMs.
The new way: Bump your ATM
The new interaction model is simple. As a customer, you:
- Define your details on your mobile device (PIN, account, withdrawal amount, etc)
- Approach the ATM and 'bump' it with your mobile device
- Cash is dispensed (or deposited) and the transaction is complete.
The term 'bump' may be ambiguous, but it refers to a technology that already exists- Bump App. This app allows individuals to exchange contact information just by tapping or 'bumping' their smart phones together. This interaction model has been adopted (acquired) by PayPal to provide a phone-tapping money transfer service.
Could we re-engineer this technology and apply it to ATM's?
One immediate advantage I could see with bumping an ATM is avoiding situations like this, which lead to this (HT @ScottRhodie ;) )
I ran the idea by @jwswj, @dkeeghan, @KristianTT and @haribilalic over a lunch at Captain's of Industry. The response was positive.
What do you think?